Achieve your business goals with Baidu Ads
Drive App Downloads
Boost Sales
Generate Leads
Increase Brand Awareness
Accurate Targeting
Baidu Ads can accurately identify user intent and show the most relevant ads to them based on its AI and big data
Pay For Results
Only pay when people take action, like clicking your ad
Massive Exposure
Baidu is the biggest search engine in China with more than 6 billion searches per day
Yet, Advertising on Baidu is extremely challenging for international businesses
Language Barrier
Baidu Ads is only available in Chinese
Strict Regulations
Advertising in China is limited to heavy regulations
Marketing in China is Different
Your marketing strategy is not universal in China due to its specificity
Different digital ecology
China has its own "Google", "Facebook", "Twitter" platforms
Consumer preference
China is growing rapidly digitally and consumer preferences are more diverse than in other countries
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Baidu Ads Products
Baidu Search Ads
Shows up when people search for your brand
Baidu Brand Zone
Advanced search ads covering a huge space at the top of Baidu's SERP.
Baidu Feed Ads
Native ads displayed in Baidu in-feeds
Baidu Startup Ads
Promote your brand on app load screens in a full-screen video advertising
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Case Show
Baidu Influencer Marketing: Du Xing Xuan
Marketing Objective:
Build Brand Awareness
Marketing Solution:
Find Chinese influencers with Du Xing Xuan. Then ask them to write advertorials about product reviews to promote VipShop and their content will be listed on Baidu.
100,000+ Reads
1,000,000+ Impressions
Precise Targeting to Reach Audience
Marketing Objective:
Enhance Brand Image
Acquire New Users
Marketing Solution:
1. Du Xiaoman did industry insight, and audience analysis to make a marketing strategy with Baidu Guanxingpan.
2. Show the target audience the startup ads that are most likely to make conversions.
31 Million+ Impressions
1400+ Registered
Baidu AI Full-Link Marketing
Marketing Objective:
Increase Brand Awareness
Increase Product Sales
Marketing Solution:
Based on Baidu Guan Xingpan, OPPO created its won audiences from segments and used Baidu Startup Ads, and Brand Zone to advertise
200 Million+ Impressions
10 Million+ Clicks
Baidu AI-based Marketing
Marketing Objective:
Build Brand Awareness
Drive App Installs
Marketing Solution:
With Baidu AI and big data, China UnionPay found its target audience with Baidu Startup Ads & Feed Ads. In addition, Baidu Knowledge Marketing helped China UnionPay affect users' behaviors.
8 Million+ Impressions
+1292% App Installed
Generate Leads with Lower Cost
Marketing Objective:
Generate Leads
Marketing Solution:
1. Build keyword lists.
2. Focus on local advertising and target audience within 20km from their schools.
3. Use special formats of search ads.
+253% CTR
+537% CVR
More Cases
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